In today’s competitive market, financial flexibility, resilience, and sustainability are essential qualities for any leader to maintain. It’s not hard to see why excellent leadership is essential, but it’s a bit trickier to figure out what qualities are essential in a leader. The best leaders have a deep and nuanced awareness of the financial state of their organizations, and they base their decisions on that knowledge. They can then communicate this knowledge to clearly show the strategic relationship between funding and their overall goal.
Financial leadership is required, say top CFOs (Chief Financial Officers), to elevate finance departments to the next level and drive corporate performance, according to a global survey. Management accountants and financial clerks report a lack of financial leadership as an obstacle to professional development. The concept of financial leadership will be dissected in this piece.
2020: A Year When Financial Leadership Is Critical
Who better than the chief financial officer to bring order to chaos and long-term financial success to a company? Chief Financial Officers (CFOs) are business leaders who use their skills in the financial sector to generate profits for the company and its stockholders.
In order to get an edge in the market, a firm needs a Chief Financial Officer who can demonstrate financial leadership by his or her actions (not only, but especially during times of financial crisis). Forecasting, planning, and evaluating for the long-term financial health of the organization is the responsibility of everyone from the advisory board to the business owner to the C-suite personnel to the program staff. The chief financial officer, on the other hand, is a trusted advisor both inside and outside the organization.
Experts in finance are well-versed in banking relationships and the business model, as well as the preparation of detailed management and financial reports, the coordination of payroll and controls, the oversight of tax planning and cash flow management, and the collaboration with the business’s owners, C-suite, board of directors, and auditors. Their roles span from ensuring the company complies with regulations to overseeing mergers and acquisitions to preparing the company’s budget and financial projections.
Most chief financial officers (CFOs) will remark that their company’s finance department works closely with risk and compliance, operations, and internal audit (where finance presence is expected). In recent years, more people have been working together to make an impact in fields like human resources.
If you have someone in charge of finances who can read the figures and look forward, your business will thrive (from economic to tax to industry obstacles). Fast-growing companies with multiple product lines and a large workforce might benefit greatly from having a chief financial officer on staff. They help steer the organization’s finances in the right direction by making informed predictions about the company’s future performance, which is crucial when it seeks to raise capital.
The Changing Function of the CFO
Recent insights collected from CEOs show how the relationship between the CEO and CFO is changing. These insights focus on the value that finance leaders can bring to a company, as well as the nature of the transformation of the CFO role. CFOs of today, with their inherent greater financial acumen, are a tremendous asset to the CEO, advisory board of directors, and management team. With such a firm grasp of finances, one is better equipped to make tough business choices. To succeed, a company must first have a firm grasp on its mission and values through in-depth business insights based on a solid grasp of financials, and then it must work tirelessly to hone and articulate its corporate strategy.
Financial leadership contributes by meeting the demand for well-rounded expertise in economics and company management.
the growing demand for analytics
One of the most salient aspects of modern financial management is the ability to think critically and solve problems. Financial executives increasingly face expectations that they serve as a key decision-making resource for their organizations. In order to provide better financial support and analysis for the business, many companies claim that separating the retained financial function from process delivery is a key part of their finance transformation journey. To drive further insights and aid in making data-informed business decisions, the finance function is now considered as the function that correlates, regresses, extrapolates, and unites the data dots.
You can make great strides in the finance department by investing in financial analytics. Reasons why you should care about financial analytics
It aids in defining long-term business objectives, enhancing decision-making and monetary tactics, and securing a cushion against financial uncertainty.
For effective business forecasting and planning, every company needs access to reliable financial data.
Timely and reliable data are essential, as is increased financial transparency throughout a business.
The demand for financial analytics is a result of several factors, including the development of new technologies, the evolution of traditional financial department needs, and the advent of new business models.
It enhances the worth, cash flows, and profitability of your firm while giving you better insight into its financial health.
Financial executives need analytics to make sense of the mountains of data generated by tax, bookkeeping, risk management, accounting departments, and other areas of finance in order to make better business decisions.
Over the past few years, businesses have begun to recognize finance for its full potential, rather than just for its historical function of producing annual financial reports. CEOs are increasingly consulting with their CFOs and other financial professionals for advice. To help finance executives and managers make sense of all the financial data at their disposal, finance analytics has been developed. When executives combine operational data and financial information with external information (such as big data, demography, and social media), they can answer pressing questions with unprecedented precision and efficiency.
How can top-level finance executives best equip themselves for their rapidly growing responsibilities?
Part collaborator, part data scientist, and part strategic advisor are just a few of the hats that must be worn by those in positions of financial leadership in addition to their more traditional responsibilities. In order to succeed in the increasingly important function of financial executive, experts in the field need to have a specific set of competencies.
Skills in using technology
In order to adapt to the new business landscape, C-suite executives need to become fluent in the use of cutting-edge tools like predictive analytics, machine learning, and artificial intelligence. While it’s true that CFOs and other financial professionals aren’t expected to be IT experts, they should nonetheless be familiar enough with their company’s IT architecture to make informed decisions. Due to the importance of finding targeted, powerful indicators that are relevant to business operations, they must have a thorough understanding of the finance and accounting function tools. The role of CFO now requires more than just financial expertise.
Formulation of Plans
Given these various needs, financial experts must now play a more active and integral part in the formulation of both policy and strategy. Because of their newfound role as “value architects,” these professionals need the ability to think ahead and craft long-term strategies.
Approaches to Managing Change
Today’s businesses are in a constant state of transition due to the impact of new technologies and intensifying competition. Leaders in the finance department now play a pivotal role in all aspects of a company’s efforts to change, including decision-making, investment strategy, and cost control. CFOs need to have a clear understanding of the opportunities and difficulties that arise with each shift, which is why change management has become such a vital ability for financial leadership, especially in light of the recent economic slowdown caused by the COVID-19 epidemic.
Collaboration
The ability to work well with others is increasingly important for success in the role of finance leader in today’s complex organizations. A CFO’s connection with the heads of other divisions in the firm needs to be mutually beneficial and productive. A couple of methods that have proven successful in fostering teamwork are job shadowing and departmental meetings.
Many departments outside of finance that interact with it are curious as to why they should change course. It is becoming increasingly important for a financial leader to understand what kinds of communication are necessary to help their team adapt to change.
Recognizing when to outsource
There are several advantages for financial leaders who are knowledgeable about the many types of outsourced finance and accounting and know how and when to employ them. A group of seasoned specialists who conduct day-to-day transactions and give great service at a fixed price makes it simpler for a CFO to gain useful insights into corporate operations and handle crucial, long-term, and daily responsibilities. Therefore, turning to Finance-as-a-Service (FaaS) is the optimal alternative that may help businesses keep their financial scalability and stability. Consero provides CFO services, in which a financial expert joins your team to help you focus on the strategic parts of your business while also enhancing your company’s financial visibility, increasing efficiency and reducing fraud, bringing cost savings, and facilitating confident execution.
One Valuable Informational Resource Is Top-Level Financial Management
One of the first things to keep in mind when figuring out how the finance department ties in with the rest of the business is that it is a reliable source of data. Financial executives play a fundamental role in any firm, as they are the go-to source for metrics and reliable information. However, there is now a greater focus than ever before on how information is framed, communicated, and influenced. Chief Financial Officers and other finance industry professionals can make better decisions with the help of cutting-edge visualization tools. Though they can’t sit back and wait for the CEO, investors, or outside institutions to inquire, they must take the initiative to do so themselves.